Driving Growth: The Impact of Lenders on Auto Dealers in Canada
Auto dealers in Canada are increasingly relying on lenders to help close deals in a challenging financing environment. According to the JD Power 2026 Canada Dealer Financing Satisfaction Study, dealers value lenders that act as collaborative partners rather than transactional executors. This approach leads to higher loyalty and stronger business growth intent. The study shows that dealers working with the top-ranked captive and non-captive prime lenders are more likely to increase business with them in the next 12 months.
Speed, clarity, and human partnership are key factors that dealers expect from lenders. Delays in response time can create friction and put sales at risk. Ford Credit ranks highest in the captive segment, while TD Auto Finance leads in the non-captive prime segment. TD Auto Finance also ranks highest in the non-captive non-prime segment.
The Canada Dealer Financing Satisfaction Study, now in its 28th year, measures new-vehicle dealer satisfaction with their finance providers. This year's study included evaluations from new-vehicle dealerships in Canada. JD Power provides data, analytics, and intelligence to help businesses improve customer experience and operational performance. The study highlights the importance of lenders' representatives in securing new business growth.
For more information about the Canada Dealer Finance Satisfaction Study, visit JD Power's website. JD Power delivers mission-critical data and intelligence to help businesses make smarter decisions and drive performance improvements. Their insights into customer interactions with brands and products help organizations anticipate change and strengthen customer engagement.
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