Step Inside The Beatles' World: A New Fan Experience at 3 Savile Row
A new official fan experience is set to open at The Beatles' former London headquarters, located at 3 Savile Row. This iconic building was home to Apple Corps and witnessed the band's final public performance on the rooftop in 1969. The project will transform all seven floors of the building into a unique attraction for fans, featuring archive material, rotating exhibitions, a recreation of the Let It Be studio, a retail space, and access to the famous rooftop performance.
The historical significance of 3 Savile Row in Beatles history cannot be understated. The rooftop concert that took place there in 1969 has become a legendary moment in music history, immortalized in films like Let It Be and The Beatles: Get Back. The new fan experience will provide visitors with a deeper understanding of the band's final years and the iconic location where this historic performance occurred.
With the addition of this new attraction, London now boasts another must-visit destination for Beatles enthusiasts. The immersive experience will offer fans a chance to step inside the band's world and relive one of rock music's most iconic moments. Scheduled to open in 2027, the official fan experience at 3 Savile Row promises to be a fitting tribute to The Beatles and their enduring legacy.