Bayer and Luke Bryan's 2026 Campaign: Enhancing Food Access in Rural America
Bayer and country music star Luke Bryan have joined forces for a 2026 campaign aimed at enhancing food and nutrition access in rural America. The initiative includes a donation of 1 million meals through Feeding America. The campaign will kick off in California with a Walmart community food drive in Clovis from May 14–16, followed by food collection at Farm Tour stops in Clovis and Elk Grove. Fans can donate non-perishable food items at designated drop-off locations at each event and have the chance to win prizes, including VIP upgrades to Farm Tour shows.
Luke Bryan expressed his commitment to supporting communities and farmers through the Farm Tour, emphasizing the importance of partnerships with organizations like Bayer and Feeding America. The campaign aims to address food insecurity in rural areas, where access to affordable and nutritious food is often limited. By collaborating with Feeding America, Bayer and Luke Bryan hope to strengthen local food banks and meal programs to better serve those in need.
The campaign will feature various events in California, including a community event and food drive in Clovis on May 14, a Farm Tour stop and food drive in Clovis on May 15, and a Farm Tour stop and food drive in Elk Grove on May 16. Additionally, Bayer, Luke Bryan, and the Future Farmers of America (FFA) are partnering for the 2026 FFA “Spirit of 1776” CAN DO Challenge, where FFA chapters in California will create structures using canned goods to be donated to local food banks. Bayer will also showcase its Science Delivers mobile experience at the events to highlight the role of science in improving lives.
As part of the campaign, One A Day®, a Bayer brand, will introduce a limited One A Day® x Luke Bryan Men’s and Women’s Multivitamin in an Americana design, available exclusively at Walmart starting in July. The goal of the campaign is to expand access to food and nutrition in rural communities by supporting local food banks and encouraging community participation through food donations.
Bayer is a global company focused on life sciences, health care, and nutrition. With a mission of “Health for all, Hunger for none,” Bayer aims to help people and the planet thrive by addressing the challenges of a growing and aging global population. The company is committed to sustainable development and creating a positive impact through innovation and growth. For more information about Bayer, visit their website.