Empowering Women in Sports: Calgary Wild FC Welcomes New Majority Owner Alyssa Mitchell
Calgary Wild FC has welcomed a new majority owner, Alyssa Mitchell, who has joined the Northern Super League club as its largest independent investor. Mitchell, an American entrepreneur with family ties to Winnipeg, has acquired a 41% stake in Alberta's only women's professional sports team. Her investment is driven by a passion for women's sports and a commitment to promoting female leadership.
Mitchell, a University of Tennessee graduate, brings a mix of business expertise and creative vision to the soccer team, drawing from her background in business management and entrepreneurship. She is the founder of DDAM, a sustainable luxury streetwear brand launched in 2020, and has experience in global sourcing, brand development, and marketing strategy.
As the lead director for the team at NSL meetings, Mitchell will play a key role in shaping the future of Calgary Wild FC. Her investment increases the proportion of female-led capital in the club from 56% to 76%, highlighting the support of women in advancing women's professional sports. She joins a diverse ownership group of 36 investors, including Wild FC chair and founder Deanna Zumwalt, Lara Murphy, The51, and other business and athlete investors.
The growing group of investors behind Wild FC is committed to building a foundation of inclusion and community, providing opportunities for young women to excel as leaders both on and off the pitch. The club's model emphasizes collaboration and shared passion for sport, with a focus on creating opportunities for women in sports and business. Calgary Wild FC will face Montreal Roses FC at McMahon Stadium on Saturday at 3 p.m.
In conclusion, Alyssa Mitchell's investment in Calgary Wild FC underscores the club's commitment to promoting women's sports and female leadership. With a diverse ownership group and a focus on community and inclusion, Wild FC aims to create opportunities for women to excel in both sports and business. The upcoming match against Montreal Roses FC will showcase the team's dedication to competitive play and positive social impact.