Tempted by Sommer Ray: The Canned Cocktail Revolutionizing the Market
Sommer Ray has ventured into the beverage industry with the launch of Tempted, a ready-to-drink canned Dirty Shirley. This new drink is now accessible on GoPuff for on-demand delivery and can also be found at specific retail outlets like ShopRite and independent liquor stores. The Dirty Shirley, a popular cocktail with a twist of grenadine and vodka, has become a summer favorite since 2022, but there was a gap in the market for a canned version. Tempted aims to fill that void by offering a refreshing blend of cherry, pomegranate, lime, light carbonation, lower sugar content, and 7% alcohol by volume. This canned cocktail is designed to replicate the taste of the bar version, providing a unique alternative to the typical seltzers and hard teas dominating the market.
Sommer Ray expressed her excitement about the launch of Tempted, emphasizing the brand's commitment to offering a grown-up version of a beloved classic cocktail. The Shirley Temple holds a special place in people's hearts due to its nostalgic appeal, and Tempted aims to provide a refreshing and authentic experience that resonates with consumers. The initial launch of Tempted will focus on Philadelphia through a partnership with GoPuff, with plans to expand to New York, California, and Florida in the near future. Additionally, the product will be available for online purchase in 45 states, ensuring widespread accessibility for interested customers. To promote the brand and engage with consumers, Tempted will be actively involved in nightlife events, festivals, and digital marketing campaigns throughout the year.
Tempted is priced at $12.99 for a 4-pack and can be purchased on GoPuff and at select retail locations. The brand's innovative approach to offering a unique twist on a classic cocktail is sure to appeal to consumers looking for a refreshing and convenient beverage option. With its distinctive flavor profile and commitment to quality, Tempted is set to make a splash in the ready-to-drink canned cocktail market, providing a refreshing alternative to traditional seltzers and teas.