20th Century Studios Wins Bidding War for Marc Guggenheim's 'Persona' with Paul Feig Directing

20th Century Studios Wins Bidding War for Marc Guggenheim's 'Persona' with Paul Feig Directing

20th Century Studios has emerged victorious in a competitive bidding war for the rights to Persona, a novella penned by Marc Guggenheim, known for his work on Arrow and the Arrow-verse franchise. The talented director Paul Feig, recognized for his work on Bridesmaids and The Housemaid, is set to helm the project. The deal for the novella has been sealed for a substantial seven-figure sum. The storyline of Persona is being kept confidential, but sources suggest that it will be a contemporary thriller with a twist reminiscent of Fatal Attraction.

This marks Guggenheim's second major deal in recent months, following his involvement in the production of An Innocent Girl, a film currently in production starring Keri Washington, James Marsden, Chloe East, and Colman Domingo. Additionally, Guggenheim is working on developing the series The Measure for NBC and Higher Ground Productions. Both Guggenheim and Feig are represented by CAA, with Guggenheim being managed by Cliff Roberts at Syndicate Entertainment and legally represented by Raymond Tambe and Wendy Kirk.

In conclusion, 20th Century Studios has secured the rights to Persona, a novella by Marc Guggenheim, with Paul Feig set to direct. The project promises to deliver a thrilling narrative with a contemporary twist, adding to Guggenheim's impressive portfolio of successful ventures in the entertainment industry.