Sony Pictures Television Acquires Majority Stake in 32 Flavors: A New Era in Unscripted Programming

Sony Pictures Television Acquires Majority Stake in 32 Flavors: A New Era in Unscripted Programming

Sony Pictures Television has made a significant move in the unscripted programming space by acquiring a majority stake in the production company 32 Flavors, known for shows like Vanderpump Rules and The Valley. Founded by Alex Baskin in 2023, the deal was finalized recently, with Sony's unscripted division now overseen by Katherine Pope. Baskin is recognized for his work on popular reality shows and has expanded into true-crime podcasts and video content. The company's focus on character-driven reality shows has resonated with audiences, moving away from celebrity-centric content. With Sony's backing, 32 Flavors aims to further its success and creative vision in the industry.