Success Stories: Southeast and East Asian Sales Executives Shine at Cannes Marche du Film
Sales executives from Southeast Asia and East Asia are experiencing positive business outcomes at this year's Cannes Marche du Film. Skyline Media from Vietnam has garnered strong interest in The Scourge, a film based on a popular Vietnamese video game. Founder Hang Trinh expressed excitement about meeting Western buyers and Asian Pacific partners at the market.
Beijing Hugoeast Media has also seen success with their Teochew-language family drama, Dear You, which has attracted nearly 50 international buyers and festival programmers. The film, made on a modest budget, has been a surprise hit in China, grossing $75 million in just 18 days. The market screening at Cannes was a valuable opportunity to introduce the film to a global audience.
M Studio, based in Bangkok, has noticed a growing awareness of Thai commercial titles among buyers. Alissa Apaitan, the head of international sales, highlighted the interest in Thai horror films with strong production values and franchise recognition. Titles like Death Whisperer: Saming The Werebeast and Confessions Of A Shaman have received positive feedback from buyers in Latin America, North America, and Europe.
Despite challenges such as rising travel costs and market uncertainty, this year's Cannes market appears quieter with fewer attendees from Southeast Asia and East Asia. However, the event remains a crucial platform for expanding international networks and securing deals. Skyline's Trinh emphasized the importance of Cannes for their continued growth in the global market.
In conclusion, sales executives from Southeast Asia and East Asia are making significant strides at the Cannes Marche du Film, with successful screenings and positive responses from international buyers. The market serves as a valuable opportunity to showcase regional films and expand business relationships on a global scale.