Enhancing Public Service Media: The Case for a Combined PSB Streaming Platform in the UK
Alex Mahon, former Channel 4 chief executive, recently proposed the idea of a combined public service broadcaster (PSB) streaming platform to enhance public service media in the UK. During a session with the UK government's cross-party culture media and sport committee, Mahon, along with TV producer Pat Younge and Peter Bazalgette, emphasized the importance of merging distribution mechanisms rather than the broadcasters themselves to maintain a diverse supply of content. They believe that consolidating distribution could reach more audiences at a lower cost and lead to a stronger public service media.
Mahon highlighted the potential benefits of combining resources on distribution, suggesting that it could help PSBs reach a wider audience and save costs associated with making apps and services tech-ready on various platforms. Younge supported the idea of keeping broadcasters distinct while consolidating distribution capabilities to increase reach and generate more revenue for programming. Bazalgette proposed extending iPlayer to create a national champion streaming service that could compete with other streamers in commissioning and branding power.
The group agreed that a combined PSB streaming platform would not be unlike the failed Project Kangaroo plan from 2009, which aimed to create a dominant product for commissioning high-budget dramas. They emphasized the need for government and Ofcom intervention to ensure that PSB content is more discoverable on major platforms like YouTube. Mahon, who recently transitioned to the role of chief executive at Superstruct Entertainment, has been advocating for collaboration among PSBs to strengthen public service broadcasting in the UK.
In conclusion, the idea of a combined PSB streaming platform has gained support from industry experts like Alex Mahon, Pat Younge, and Peter Bazalgette, who believe that merging distribution mechanisms could enhance the reach and impact of public service media in the UK. By consolidating resources and focusing on distribution capabilities, they aim to create a stronger platform that can compete with international streamers and promote public service programming effectively.