ALL Accor's Dream Tournament: A Legendary Experience at Parc des Princes
Experience the Parc des Princes like never before with ALL Accor's "Dream Tournament" event. The iconic stadium of Paris Saint-Germain was transformed into an immersive playground where guests could step into the shoes of PSG players. Participants had the unique opportunity to go through the players' tunnel, use the official locker rooms, receive coaching from PSG Legends, and compete on the legendary pitch.
Divided into 16 teams and guided by iconic PSG figures, guests engaged in matches on the Parc des Princes pitch, creating an atmosphere of competition, emotion, and camaraderie. Notable players like Pedro Miguel Pauleta, Javier Pastore, and Ezequiel Lavezzi joined the guests for a day filled with football and fun. Public personalities, content creators, and talents also participated in the event, adding to the excitement.
The experience showcased the diversity of brands available on ALL.com, with immersive activations inspired by the various brands under the ALL Accor portfolio. MGallery Collection provided a recovery and relaxation space, Novotel offered a plant-based lunch for wellbeing, and Mövenpick curated a reconnection dinner. The day continued with an after-party featuring a DJ set by Ofenbach, highlighting ALL Accor's presence in the world of music and entertainment.
ALL Accor and Paris Saint-Germain announced the extension of their partnership until 2030 during the event, emphasizing their commitment to creating exclusive experiences for ALL Accor's members worldwide. The Dream Tournament exemplifies ALL Accor's dedication to delivering unique and emotional experiences at the intersection of sport, culture, entertainment, and hospitality, turning loyalty into unforgettable moments of connection and inspiration.