Jelly Roll's 'Rise Up' Named Official Theme Song of 2026 Stanley Cup Playoffs in Collaboration with Amazon Music
The National Hockey League (NHL) has teamed up with Amazon Music to feature Jelly Roll's new track, "Rise Up," as the official theme song of the 2026 Stanley Cup Playoffs. The song will be showcased in game broadcasts, in-arena integrations, and across various NHL digital platforms. Fans can exclusively stream the full track on Amazon Music. A music video featuring Jelly Roll, the Stanley Cup, and NHL highlights premiered during the Western Conference Final, marking the start of a creative collaboration. Additionally, a documentary short on the making of the music video with Jelly Roll and NHL stars Jack Eichel and Seth Jarvis will be released in June. NHL players will also share their pregame rituals through custom soundtracks on Amazon Music.
Steve Mayer, President of NHL Content and Events, praised Jelly Roll's ability to set the right tone for the Stanley Cup Playoffs, emphasizing the significance of the collaboration with Amazon Music. Tom Winkler, Head of Publisher, Songwriter, and Society Relations at Amazon Music, highlighted the joint effort to enhance the postseason experience by combining the energy of playoff hockey with original music from top artists like Jelly Roll. Jelly Roll expressed that "Rise Up" was crafted for the players competing for the Cup, describing it as a gritty, rock and roll anthem that embodies their journey.
The collaboration between Amazon Music and the NHL aims to elevate the Stanley Cup Playoffs as a cultural moment, offering fans a fresh way to engage with the game both on and off the ice. With Jelly Roll's powerful track leading the way, the partnership promises to bring a new level of excitement and energy to the playoff experience.