Shaping the Future of Television: YouTube EMEA VP Pedro Pina to Deliver Keynote at Edinburgh TV Festival
YouTube EMEA VP Pedro Pina has been chosen to deliver the keynote address at this year's Edinburgh TV Festival, where he will present The James MacTaggart Memorial Lecture. In his role, Pina oversees YouTube's operations in Europe, the Middle East, and Africa, working closely with a wide range of stakeholders, from digital creators to major Hollywood studios. Prior to joining YouTube, Pina spent ten years at Google, where he worked as a global client partner with leading advertising companies like Unilever, L'Oreal, and Nestlé.
Pina's selection to deliver the MacTaggart lecture is a significant honor, especially during a time when the television industry is undergoing a transformative period. With viewers more engaged than ever, there is a unique opportunity to redefine television by combining the storytelling prowess of traditional broadcasting with the expansive reach of platforms like YouTube. Pina looks forward to welcoming industry leaders to Edinburgh to embrace this future with optimism and collaborate on shaping TV's next golden age.
Adam Hawkins, the festival's advisory chair, expressed his excitement about having Pedro Pina as a speaker at the event, highlighting Pina's position at the forefront of the evolving television landscape. Hawkins believes that Pina's MacTaggart lecture will be thought-provoking, inspiring, and offer a fresh perspective on the industry. Past speakers at the MacTaggart Lecture include notable figures like Michaela Coel, Elisabeth Murdoch, and Jack Thorne.
The Edinburgh TV Festival, supported by Screen Scotland, serves as a platform for industry professionals to come together, share insights, and explore the future of television. With Pedro Pina set to deliver a keynote address that promises to spark discussions and inspire innovation, the festival is poised to be a must-attend event for those passionate about the evolving television landscape.