Real American Beer Zero: Brantley Gilbert's Non-Alcoholic Brew for Taste, Inclusivity, and Support
Brantley Gilbert has collaborated on the creation of Real American Beer Zero as an equity partner, ensuring that the non-alcoholic beer reflects his values and preferences. With 14 years of sobriety under his belt, Gilbert wanted a product that didn't compromise on taste or experience. Real American Beer Zero boasts 29 calories, 3.9 grams of carbs, and less than 0.5% ABV, packaged in 16 oz cans and offered in singles, four-packs, and six-packs.
The brand identity of Real American Beer Zero aligns with RAB Light, emphasizing its "200% American" and "Hits Different" positioning. Designed for moments spent outdoors, nights with friends, or at country shows, the beer caters to those who want to fully participate in social gatherings without sacrificing their lifestyle choices. Gilbert emphasizes that the beer allows everyone to be included while maintaining the taste and culture that beer enthusiasts appreciate.
Real American Beer Zero's launch includes a national partnership with the USO, with RAB pledging to donate $1 per case sold to support active-duty service members and their families. The beer will be available nationwide, at Gilbert's tour events, on the brand's website, and through select retail partners. Additionally, TikTok and Amazon channels will be introduced in the near future to expand accessibility to the product.
In conclusion, Real American Beer Zero, developed in collaboration with Brantley Gilbert, offers a non-alcoholic beer option that prioritizes taste, experience, and inclusivity. With a commitment to supporting the military community through its partnership with the USO, the beer aims to bring people together while staying true to their values and lifestyle choices.