RisingJoy: Leading the Global Microdrama Market with Quality Content Curation and Strategic Partnerships
RisingJoy, a microdrama distributor based in Singapore, has secured content licensing agreements with over 50 apps and platforms in more than 30 countries. The company is expanding its role to include original production and co-development to capitalize on the growing microdrama market outside China, which is expected to reach $4.2 billion this year. Some of RisingJoy's long-term platform partners include Viu, Kuku TV, and IDN App. Their selection process is data-driven, focusing on titles that demonstrate active audience engagement rather than just filling up the catalog.
With a catalog of over 400 Chinese-language, 200 English-language, and 50 Korean titles spanning various genres like variety, reality, and comedy, RisingJoy has seen success with flagship Chinese productions like "Summer Rose," "The Blade of Rouge," and "Good Girl's Dark Secret," each surpassing 1 billion views. Over 80 other titles have also garnered over 100 million views in 2025. CEO and co-founder Cassandra Yang emphasizes the importance of curation in their content selection process, ensuring that each title resonates with audiences and drives commercial success.
In 2026, RisingJoy's first-window slate includes productions like "The Doppelganger" from South Korea's Barunson E&A and "When Fish Swim to the Land" from China's Netease Antelope. The company is actively involved in co-developing micro IP with studios in China, Korea, Japan, India, and the U.S. They are also collaborating with investor and strategic partner Double Vision on original micro formats and exploring co-production and production partnerships across various content genres. Additionally, RisingJoy's catalog features AI anime and AI-generated content tailored for Gen Z audiences.
RisingJoy's strategic expansion and focus on quality content curation have positioned the company as a key player in the global microdrama market. With a diverse range of titles and partnerships, they are poised to continue delivering engaging and commercially successful content to audiences worldwide.