Empowering Insights: Ampere Analysis Acquires PlumResearch for Enhanced Streaming Audience Analytics
Ampere Analysis has recently acquired PlumResearch, a company specializing in global streaming audience analytics. PlumResearch, founded in 2015 and headquartered in Warsaw, Poland, offers streaming audience measurement and analytics services through its Showlabs solution, covering over 75 markets. The acquisition will allow Ampere Analysis to combine Plum's audience measurement expertise with its own market sizing, consumer behavior, and title-level data to provide comprehensive insights across the streaming, content production, content distribution, and media rights value chains.
PlumResearch, with a team of 20 employees, has been supported by its first investor, the Polish venture capital fund Tar Heel Capital Pathfinder, enabling its global expansion. The acquisition news coincides with the investment by Goldenpeak, a private equity firm specializing in high-growth business and information services, in Ampere Analysis. Richard Broughton, Executive Director at Ampere Analysis, praised Plum's innovative approach to streaming measurement, emphasizing the practical value it brings to media clients.
Lukasz Jeziorski, Founder and CEO of PlumResearch, highlighted the alignment between PlumResearch and Ampere Analysis in their innovative approaches to media analytics. The collaboration between the two companies will leverage their strengths in content analytics, KPI measurement, and audience-level data to create new opportunities for clients and the industry as a whole. Tar Heel Capital Pathfinder's Senior Investment Director, Michał Wrzolek, commended PlumResearch's entrepreneurial journey and expressed pride in the team's accomplishments.
Dan Stevenson, Managing Director at Ampere Analysis, emphasized that the integration of PlumResearch's streaming audience measurement expertise with Ampere's capabilities will enhance their position as a leading data and analytics provider in the global media industry. The acquisition marks an exciting new chapter for both companies, with the potential to develop new products, expand datasets, and deliver increased value to clients. The financial terms of the acquisition were not disclosed.
In conclusion, the acquisition of PlumResearch by Ampere Analysis signifies a strategic move to enhance their offerings in streaming audience analytics. The collaboration between the two companies is expected to drive innovation, expand capabilities, and provide valuable insights to clients in the evolving media landscape.