U2 Appoints Sulinna Ong as Management Partner: A New Chapter in Music Management
Sulinna Ong, a prominent music executive known for her role as Spotify’s Global Head of Editorial & Curation, Music, has been appointed as a Management Partner by U2. This newly created position will see her collaborating with Irving and Jeffrey Azoff to oversee the band’s management. Ong will be involved in strategic planning for the band’s career, with a specific focus on creativity and innovation, reporting directly to the band members.
U2 expressed their admiration for Ong's expertise, describing her flair, finesse, and clarity in understanding both the art and the audience. They emphasized her ability to grasp the band's vision and direction, welcoming her as a Management Partner alongside Irving and Jeffrey. Ong's reputation in the music industry has been widely recognized, with The Wall Street Journal dubbing her "The Woman With The Most Valuable Ears In Music" in 2025. Her role in shaping Spotify's global music editorial strategy has solidified her position as a key figure in the industry.
Irving Azoff praised Ong's exceptional judgment, taste, and cultural insight, affirming that U2 made the right choice in selecting her as a Management Partner. Ong's diverse background in music, spanning labels, live events, artist management, and technology, has equipped her with a wealth of experience that will be invaluable in her new role with U2. Reflecting on her time at Spotify, Ong expressed gratitude for the opportunity to work with a talented team and acknowledged the significance of U2's impact on the music world. She is eager to collaborate with the band, Irving, and Jeffrey to pursue ambitious plans for the future.
In conclusion, Sulinna Ong's appointment as U2's Management Partner marks a significant milestone in her career, leveraging her expertise and strategic vision to guide the band's management alongside industry veterans Irving and Jeffrey Azoff. Her track record of success and deep understanding of the music landscape position her as a valuable asset in shaping U2's artistic direction and future endeavors.