Coors Banquet x Wrangler Limited-Edition Collection: Celebrating Heritage, Craftsmanship, and Country Music
Coors Banquet and Wrangler have teamed up for a limited-edition apparel collection that celebrates their shared heritage of authenticity and craftsmanship. The collaboration includes award-winning country artist Chase Rice, who brings his music and love for Coors Banquet to the collection. The highlight of the release is the unique "Beer Chords" denim jeans that feature actual chords from Rice's new single, "Connie Lou," printed on them using Coors Banquet beer-based ink.
"Connie Lou" is inspired by Rice's parents' Western romance, reflecting rodeo nights and cold beer. The Coors Banquet x Wrangler collection serves as the world premiere of the song before its official release. The collection features a range of apparel designed for country festival season, blending Wrangler's timeless style with Coors Banquet's Western heritage.
The limited-edition collection includes 32 unique pieces, such as the Denim Jersey, Brushpopper Cowboy Cut Work Shirt, and Women's Printed Vest. The Coors Banquet x Wrangler collection will be available in drops of 125 pairs of Beer Chords on shop.coors.com starting at 12:00pm CT on May 28 and June 4. The collaboration is part of the "Start Your Legacy" campaign, which aims to inspire people to take the first step toward something bigger.
Coors Banquet and Wrangler's partnership honors the heritage of country music and Western lifestyle, offering fans a deeper connection through music and craftsmanship. Fans can follow @CoorsBanquet on social media for updates on the collection drop and details on how to participate in the "Connie Lou Cover Contest." Molson Coors Beverage Company, Wrangler, and Chase Rice are key players in this unique collaboration that brings together music, fashion, and Western culture.