Samsung Galaxy x BTS World Tour ARIRANG: Immersive Concert Experience with the Galaxy S26 Ultra
BTS recently held four sold-out concerts in Las Vegas as part of their Arirang World Tour, and Samsung was on hand to provide fans with an immersive experience. The "Samsung Galaxy x BTS WORLD TOUR ARIRANG" experience featured six fan-focused activations that showcased the global super group and highlighted the new Galaxy S26 Ultra smartphone. Fans in Vegas had the opportunity to use the phone's impressive 200 MP main camera to take photos against BTS-themed backgrounds, snap mirror selfies with the 12MP front camera, and simulate a "crowd surfing" concert moment. They also tested out the phone's Interpreter feature, which can translate conversations or texts in real time to communicate with the Korean boy band.
Samsung is positioning the Galaxy S26 Ultra as a device designed for content creation and connectivity. The phone boasts features like "Nightography," which automatically adjusts lighting in low-light settings such as concerts, and Photo Assist, which uses Galaxy AI to enhance and retouch photos and videos. Additionally, Samsung's Quick Share feature now supports cross-platform file sharing with Apple AirDrop. According to Samsung, the collaboration with BTS aims to redefine the concert experience by allowing fans to emotionally connect with the artists and their performances in more immersive ways. The Galaxy S26 Ultra's camera is said to capture memorable moments from live shows, enabling fans worldwide to relive and share the concert experience in their daily lives.
This partnership between Samsung and BTS is not the first, as the group has previously endorsed Samsung's Galaxy Earbuds and Galaxy Z foldable phones. The Samsung Galaxy x BTS World Tour experience made its debut in Seoul earlier this year and has since expanded to include U.S. tour stops, with more activations planned through 2027. The collaboration between Samsung and BTS aims to bring fans closer to their favorite artists and create unique and engaging experiences at live events.