Digital Stars Shine at Miami Swim Week: A Look Inside Creators Inc.'s Impact on the Fashion Industry
Miami Swim Week showcased a new wave of digital stars this year, thanks to Creators Inc., led by Andy Bachman. The event featured popular online personalities like Sophie Rain and Piper Rockelle making their runway debuts. A sneak peek video by TMZ revealed the behind-the-scenes preparations in Bachman's suite, where the models, including OnlyFans stars, were getting ready for the show.
CI Swimwear, Bachman's brand, was among the nine new designers at Mondrian South Beach for the 2026 calendar. The lineup also included brands like Beachside Bikinis, Blk Vanilla, Spice Market, and SPACECAMP STUDIOS. The digital stars brought by Bachman, such as Alina Rose, Summer Iris, Mariella Gregoria, and Virginia Sanhouse, have a massive online following, adding an internet energy to the event.
Miami Swim Week was just one of the many highlights in Bachman's busy year. From securing a record-breaking deal for his client Georgio Poullas in competitive wrestling to hosting various celebrities at the Creators Inc. compound, Bachman has been actively involved in the creator economy. With a focus on building sustainable businesses for digital talent, Creators Inc. has become a powerhouse in dealmaking, generating over $1 billion in total sales.
CI Swimwear exemplifies the success of Bachman's approach, showcasing the company's ability to leverage digital influence into long-term ventures. The brand's presence at Miami Swim Week underscored the impact of online personalities in the fashion industry, marking a new era of collaboration between digital stars and traditional fashion events.