Crash My Playa 2027: Luke Bryan Headlines with Thomas Rhett and HARDY in Cancun!
Crash My Playa is returning for its 12th year with an exciting lineup for 2027. Luke Bryan will headline the festival at Moon Palace Cancun from January 13-16, 2027, alongside Thomas Rhett and HARDY. The event will feature performances from other country music stars like Dustin Lynch, Brothers Osborne, Gavin Adcock, Brett Young, and more. The weekend will culminate with the highly anticipated Luke Bryan & Friends set, a signature tradition of Crash My Playa.
Over the years, Crash My Playa has become a premier destination festival for country music fans, offering a unique experience to see their favorite artists in a beachside setting. The 2027 edition promises to be a memorable event with a stacked lineup. Luke Bryan expressed his excitement for the event, highlighting the energetic crowd and fun environment that Crash My Playa provides.
Dan Berkowitz, founder and CEO of 100x Hospitality, emphasized the special experience of bringing country music fans together on the beach for a weekend of unforgettable shows and good times. The event celebrates a shared love for country music and the community that makes Crash My Playa unique.
In addition to the concerts, Crash My Playa offers attendees various opportunities to create lasting memories, including daily pool parties, late-night performances, special events, and unique artist experiences. All-inclusive packages for Crash My Playa 2027 will go on sale on June 11, with early access for returning guests and Luke Bryan's Nuthouse fan club members during the alumni pre-sale on June 9 and 10. The packages include premium resort accommodations, access to all performances, round-trip airport transportation, unlimited top-shelf drinks, dining options, on-site activities, and off-site excursions.
Fans can expect a full schedule of shows, events, and local experiences to be announced in the coming weeks. To relive the highlights from the 2026 festival, attendees can read the full recap on the website. Get ready for an unforgettable experience at Crash My Playa 2027!