Sportradar Extends Data and AV Betting Rights Agreement for Wimbledon
Sportradar Group AG has announced a multi-year extension of its data and audiovisual (AV) betting rights agreement for The Championships, Wimbledon. The agreement covers both the main draw and the Qualifying Competition, securing Sportradar's global distribution of official data and AV betting rights for the prestigious tennis event. This partnership allows Sportradar to offer a comprehensive tennis offering, including coverage of three of the four Grand Slams and other tennis events to its global client base. The extension enables the integration of official data into innovative betting and fan engagement products, enhancing in-play engagement for fans and bettors.
Moritz Gloeckler, EVP Rights and Strategic Projects at Sportradar, highlighted the significance of the partnership with the All England Club, emphasizing the importance of accurate, real-time data from Wimbledon in the global betting ecosystem. The extension allows for the development of advanced live markets and micro betting capabilities, enhancing the overall fan experience during matches. Paul Davies, Associate Director at the All England Club, expressed satisfaction with the extended relationship with Sportradar, emphasizing the importance of delivering accurate, official data globally to protect the integrity of the event and enhance fan engagement.
Sportradar Group AG, a global sports technology company founded in 2001, is dedicated to creating immersive experiences for sports fans and bettors. The company collaborates with sports federations, media outlets, consumer platforms, and betting operators to provide innovative solutions that drive business growth. With partnerships with major sports organizations and a commitment to integrity through its Integrity Services division, Sportradar is at the forefront of redefining the sports fan experience and ensuring a fair and transparent environment for all stakeholders. For more information about Sportradar and its offerings, visit their website.