Garage Beer's 'American Summer' Campaign with Rising Football Star Gennings Dunker
This summer, Garage Beer is teaming up with rising football star Gennings Dunker for their new "American Summer" campaign. The beer company, co-owned by NFL player Jason Kelce and his brother Travis Kelce, is offering a restored 1996 Ford Bronco as part of the promotion. Partnering with Utz Cheese Balls, the campaign aims to engage fans and highlight Dunker's all-American image. Participants can enter to win the Bronco through the Garage Beer website, with the official launch video set to premiere on June 12.
Dunker, a rookie offensive lineman for the Pittsburgh Steelers, has been making waves during offseason activities and minicamp sessions. Known for his massive diet to maintain his playing weight, Dunker's popularity among Steelers fans continues to rise. The collaboration with Garage Beer adds to his growing profile and aligns with the company's athlete-driven marketing strategy.
Garage Beer has been active in marketing this year, including a Super Bowl commercial featuring Jason Kelce and former Eagles teammate Beau Allen. The company's recent initiative, Garage Labs, showcases Kelce as a beer scientist in a social media series that aims to engage audiences with entertaining content. The partnership with Dunker underscores Garage Beer's commitment to innovative marketing and connecting with fans in unique ways.