Big Ranch Unleashed: Vinnie Jones Stars in Wingstop UK's Cinematic Campaign
Football icon Vinnie Jones has teamed up with filmmaker Daniel R. Wilson for Wingstop UK's latest campaign, showcasing the introduction of Big Ranch, a highly requested menu item. In this cinematic British twist on the Spaghetti Western genre, Jones embodies the larger-than-life character of Big Ranch, a response to years of customer demand. Directed by Wilson, the film pays homage to classic Westerns with a British flair, uniting a well-known screen presence with an up-and-coming directorial talent.
The collaboration with London-based youth platform Sondr and Wingstop's online community led to the creation of Big Ranch, a supersized version of the brand's beloved Ranch dip. Thousands of social media comments advocating for the new product spurred its development, culminating in its launch following Wingstop's milestone of reaching one million TikTok followers.
Vinnie Jones expressed his admiration for Wingstop, praising their innovative and daring approach. The partnership between Jones and Wingstop reflects the brand's commitment to staying ahead of the curve and engaging with their audience. Chief Brand Officer Dirujan Sabesan emphasized that Big Ranch was a product born from community feedback, underscoring the brand's dedication to listening to its customers and delivering on their requests.
Experience the cinematic journey of Big Ranch in the mini movie above, and savor the new dip at Wingstop UK locations nationwide. Join the Wingstop community in celebrating the arrival of Big Ranch, a testament to the brand's responsiveness to customer input and commitment to delivering exciting new offerings.