ROW 94 Whiskey Hologram Experience at Nashville International Airport
ROW 94 Whiskey, founded by country music star Dierks Bentley, is introducing his life-sized hologram at Nashville International Airport (BNA) this summer. The hologram will be on display from June 2 to July 31, sharing the story of ROW 94 and directing travelers to The Pharmacy Burger Parlor for sampling opportunities and drink specials. The installation aims to enhance the passenger experience and provide an authentic Nashville welcome.
The hologram was first unveiled at Louisville Muhammad Ali International Airport in Kentucky, where ROW 94 is produced. Nashville, Bentley's hometown and the birthplace of Music Row, serves as the second airport location for the hologram. ROW 94, which includes Broken Branches and Full Proof variants, has been expanding its presence, with Broken Branches now available nationwide. BNA offers the Dierks Lemonade cocktail at The Pharmacy Burger Parlor, featuring ROW 94 whiskey.
ROW 94 is a Kentucky Straight Bourbon Whiskey launched in 2024 by Dierks Bentley, produced at the historic Green River Distilling Co. in Owensboro, Kentucky. The bourbon, crafted with Three Ingredients and The Truth, reflects Bentley's vision of creating a bourbon for special occasions and everyday enjoyment. It received a Gold medal in the 2025 San Francisco World Spirits Competition. Learn more about ROW 94 at ROW94whiskey.com.
Dierks Bentley, a prominent figure in country music, has achieved numerous accolades in his career, including eight No. One albums and 22 No. One songs. His latest album, BROKEN BRANCHES, continues his successful journey in the music industry. Bentley is currently on tour and will be headlining the Off The Map Tour starting June 12. Apart from his music career, Bentley is also involved in entrepreneurship, with ventures like \"Dierks Bentley's Whiskey Row\" and the Flag & Anthem lifestyle collection \"Desert Son.\" Visit Dierks.com for more information and tour dates.
Nashville International Airport (BNA) is a key infrastructure asset for Middle Tennessee and a vital gateway to Music City. The airport plays a crucial role in supporting economic growth and community prosperity. In 2024, BNA generated $13.8 billion in total economic impact, supported 80,000 jobs, and contributed to $2.1 billion in taxes. BNA is currently undergoing a major transformation through its New Horizon expansion program to meet the evolving needs of passengers. Learn more about BNA at BNANewHorizon.com and flynashville.com. Stay connected with BNA on social media for updates and news.