Chanel Partners with French Icons to Revive Saint-Germain-des-Prés Cinema in Paris
A group of influential French business, publishing, and film personalities have come together to revive the iconic Saint-Germain-des-Prés cinema in Paris, with Chanel as the lead partner in the endeavor. The cinema, which reopened after more than a decade, has a rich history of hosting premieres by renowned filmmakers like François Truffaut and Costa-Gavras. The reopening event featured a screening of Paweł Pawlikowski’s film “Fatherland” and was attended by industry figures like Thierry Frémaux and Gaëtan Bruel, who emphasized the importance of the French theatrical model.
The project to revive the cinema is spearheaded by a diverse group of financiers, producers, and cultural patrons, including Charles Gillibert and Grégoire Chertok. The cinema aims to be a haven for film enthusiasts, offering a mix of contemporary auteur cinema, repertory screenings, filmmaker discussions, retrospectives, and festival events. The managing director, Mathilde Lamour, envisions the cinema as a place that celebrates cinema in all its forms, representing various countries, languages, and genres.
The reopening of the Saint-Germain-des-Prés cinema is not just a nod to its illustrious past but also a statement of resilience in the face of challenges to the French film industry. Amidst political pressures and criticisms of the French cinematic model, Gaëtan Bruel defended the system, citing positive attendance figures and the cultural significance of French cinema. The cinema’s reopening signifies a commitment to preserving the unique cinematic experience that France offers.
Chanel’s involvement in the project as a key partner underscores the luxury house’s dedication to supporting filmmaking and cultural initiatives. The renovation and relaunch of the cinema were made possible through Chanel’s financial backing, highlighting the brand’s longstanding commitment to the arts. The reopening event featured a screening of Paweł Pawlikowski’s “Fatherland,” praised for its beauty and intellectual depth, showcasing the power of cinema to evoke history and emotion.
The Saint-Germain-des-Prés cinema’s inaugural program includes a diverse selection of films, ranging from Cannes premieres to repertory screenings, reflecting the venue’s mission to be a hub for cinematic exploration and dialogue. With a focus on fostering discussions and exchanges of ideas, the cinema aims to be a vibrant cultural space that celebrates the diversity and richness of cinema. The reopening of the cinema marks a new chapter in its storied history, reaffirming its place as a cherished institution in the world of film.