Boi-1da's Musical Journey: From Drake Collaborations to Nelly Furtado Inspiration
Matthew Samuels, also known as Boi-1da, has a long-standing collaboration with Drake, producing hits like God's Plan and Work. Both artists share a deep admiration for Nelly Furtado, recognizing her influence on music. Samuels praises Furtado's 2006 album, Loose, for introducing unique sounds to the mainstream music scene, inspiring Canadian artists like himself and Drake.
Samuels recently had the opportunity to work with Nelly Furtado on his latest album, What If It All Goes Right?, created in support of the Canada Soccer Foundation. Their collaboration resulted in the club track Electric Circus, paying homage to MuchMusic's dance show. Despite his success and collaborations with icons, Samuels still feels honored to work with Furtado, acknowledging her legendary status and impact on the music industry.
As the creative director of Perfect Pitch, a national music ambassador program for Canada Soccer, Samuels curated What If It All Goes Right? to showcase the diverse talent of Canadian musicians across various genres. The album features artists like AP Dhillon, Alessia Cara, Dallas Green, and The Tragically Hip, highlighting the rich musical landscape of Canada.
Samuels attributes his versatility as a producer to his upbringing in Canada, where he was exposed to a wide range of musical genres. He emphasizes the cultural diversity in Canada, where different genres coexist harmoniously, reflecting the country's vibrant music scene. Boi-1da's new album is a testament to the talent and creativity present in the Canadian music industry.
For more insights into Boi-1da's collaborations with Drake, his passion for Canadian music, and his involvement in the soccer community, listen to the full interview on the Q with Tom Power podcast. Boi-1da's album, What If It All Goes Right?, is now available for listeners to enjoy and appreciate the diverse musical talents showcased on the record.