Costco Responds to Lawsuit Alleging False Advertising of Rotisserie Chicken as Preservative-Free
Costco is responding to a class action lawsuit alleging that its $5 rotisserie chicken is falsely advertised as preservative-free. The lawsuit claims that the Kirkland Signature Seasoned Rotisserie Chicken contains preservatives, specifically carrageenan and sodium phosphate, despite being labeled as preservative-free. Costco has filed a motion to dismiss the case, arguing that the ingredients in question are not considered preservatives under FDA regulations. The lawsuit aims to stop Costco from falsely advertising and seeks monetary damages.
The plaintiffs in the lawsuit argue that Costco's "No Preservatives" claim allowed the company to charge a premium for the rotisserie chicken. However, Costco's attorney refuted this claim, stating that the price of the chicken is competitive with other similar products on the market. The company maintains that the substances in question are part of the chicken's seasoning and not added as preservatives.
Despite the lawsuit, the two customers who initiated the legal action stated that they still plan to purchase the rotisserie chicken in the future. However, one of the customers expressed concerns about relying on Costco's preservative-related representations unless they are accurate and consistent with the product's ingredients.
In conclusion, Costco is pushing back against the allegations that its rotisserie chicken is falsely advertised as preservative-free. The company argues that the ingredients in question are not preservatives and are part of the chicken's seasoning. The lawsuit seeks to hold Costco accountable for its advertising claims and seeks monetary damages.