Ricos Nacho Cheese Sauce Lights Up Times Square in Support of San Antonio Spurs
Ricos Nacho Cheese Sauce recently made a splash in New York's Times Square with a Spurs-themed digital billboard ad to support the team in the NBA Finals against the New York Knicks. The ad, featuring the rallying cry "Go Spurs Go!" with a bowl of Ricos Nacho Cheese Sauce replacing the letter "O," garnered attention from fans and passersby. The campaign, initially planned for one hour before and after Game 3, was extended due to its popularity and visibility in the area. The digital billboards showcased the Spurs' spirit and Ricos branding, costing around $45,000 for the campaign.
Ricos, a beloved snack food brand in San Antonio, has deep roots in the city's culture and has been a part of celebrations and events for years. The company's spokesperson expressed their love for the city and the Spurs, emphasizing their joy in serving nachos to fans during the team's games. With the Spurs facing a 0-2 deficit against the Knicks in the Finals, the timing of the campaign aimed to boost morale and support for the team as they played in New York for Games 3 and 4. Ricos products are also available at Spurs home games and official watch parties, further solidifying their connection to the team and its fans.
The digital billboards in Times Square generated excitement among Spurs fans, with many taking to social media to express their appreciation for Ricos and their nacho cheese sauce. The company's Instagram teaser ahead of Games 3 and 4 sparked a positive response from supporters, highlighting the strong bond between Ricos and the Spurs community. As the campaign continued through Game 4, Ricos officials affirmed their commitment to backing the Spurs not only in the current Finals but also in future seasons. The company's history dates back to 1909 when it started as a food market, gaining fame in 1976 for introducing concession nachos.
In conclusion, Ricos Nacho Cheese Sauce's presence in Times Square during the NBA Finals showcased their unwavering support for the San Antonio Spurs and their fans. The digital billboard ad, featuring the iconic "Go Spurs Go!" message, resonated with supporters and added a touch of San Antonio flavor to the bustling streets of New York. As the Spurs continue their journey in the Finals and beyond, Ricos remains a proud partner and provider of delicious snacks for fans to enjoy during the games.