Tonieplay Hasbro Games: Reimagining Classic Fun for Kids
Tonies SE and Hasbro have collaborated to launch three classic Hasbro games reimagined as immersive, audio-first experiences for the Toniebox 2. These games are part of the Tonieplay platform, offering screen-free, story-driven adventures where kids take the lead. The games maintain the essence of the originals while introducing new mechanics, fast gameplay, and rich interactivity. Each title has been redesigned to provide new ways to play, appealing to children as they grow.
Tonies CEO, Tobias Wann, highlights the evolution of the collaboration with Hasbro, bringing iconic games to the Tonieplay platform. The interactive, audio-led games aim to revolutionize how kids engage in play while honoring the legacy of the original games. Tonieplay, exclusive to Toniebox 2, combines gaming joy with screen-free interaction, promoting independent thinking, creativity, and flexible play for children.
Ginny McCormick, CXO of tonies, emphasizes the shared belief between Hasbro and tonies in creating family play experiences that inspire fun and confidence in children. With Tonieplay, children can enjoy these iconic games independently, providing parents with a screen-free option they can trust. The games blend strategy, storytelling, and interactive prompts to offer a refreshed and dynamic version of the classics.
Marianne James, Senior Vice President of Global Licensing at Hasbro, sees the collaboration as a significant step in expanding the reach of iconic games across new platforms. By reimagining these games for Tonieplay, they aim to bring the stories and play patterns to life in an immersive format that encourages creativity, imagination, and screen-free fun. The Tonieplay Hasbro Games collection will launch globally in Summer 2026, starting with a U.S. pre-order on tonies.com.
Tonies is a leading interactive audio platform for children, offering a range of Tonies figurines, Tonieplay games, and digital titles. With over 11.8 million Tonieboxes activated and 156 million Tonies sold worldwide, tonies provides a trusted companion for children's interactive audio entertainment and education. The platform continues to expand globally, with a diverse portfolio of licensed content from partners like Disney, Warner Bros., and Hasbro.
Hasbro, a renowned games, IP, and toy company, aims to create joy and community through play. With a legacy of 165 years, Hasbro delivers innovative play experiences through physical and digital games, toys, and entertainment. Recognized for its corporate citizenship, Hasbro continues to engage fans worldwide with iconic brands like MAGIC: THE GATHERING, MONOPOLY, NERF, and TRANSFORMERS. Through its franchise-first approach, Hasbro brings fans together across various platforms and experiences.