Agenda Collective: Elevating Entertainment PR with Industry Expertise and Strategic Vision
Adam Keen, a seasoned professional with experience at Amazon MGM Studios and Warner Bros., has established Agenda Collective, a comprehensive entertainment PR firm that caters to film, TV, corporate, and awards campaigns. The firm has recently entered the market after a strategic development phase, collaborating with prominent clients such as A24, Artists Equity, Amazon MGM Studios, CBS, Focus Features, IFC, Lionsgate, Mattel Studios, Neon, Roku, Searchlight Pictures, UltraBoom Media, Wavelength, STX Entertainment, and WME. The bicoastal team has been involved in the launch campaigns for various projects, including "Backrooms," "Hokum," "Obsession," "56 Days," "Jury Duty Presents: Company Retreat," "Over Your Dead Body," "Ready or Not 2: Here I Come," "The Reunion: Laguna Beach," and "John Candy: I Like Me."
Drawing on his extensive three-decade career in the industry, Keen has founded Agenda Collective with a focus on collaboration, personal touch, and impactful results. He has held senior positions at major studios like Amazon, Warner Bros., MGM & United Artists, as well as independent ventures such as Overture Films. Keen emphasized the importance of building the right team on both coasts to realize his vision for the firm.
Joining Agenda Collective's senior leadership team as VPs are seasoned publicists Emily Teichner, Natalie Petozzi, and Kevin McAlpine. Together, they bring a wealth of experience in leading publicity campaigns for numerous films, series, festivals, and awards initiatives. Teichner has worked on campaigns for titles like "Dune," "The Idea of You," "Normal People," and "Promising Young Woman" at Amazon MGM Studios and Strategy PR. Petozzi's portfolio includes projects such as "Anora," "Hamnet," "1917," and "John Wick: Chapter 2" at Ginsberg/Libby and Entertainment One. McAlpine has spearheaded campaigns for films like "Mr. & Mrs. Smith," "Daisy Jones & The Six," "Lady Bird," "Ready or Not," and "Yellowstone" at Amazon MGM Studios, ID PR, Focus Features, and Ginsberg/Libby.
With offices in New York and Los Angeles, Agenda Collective is poised to make a significant impact in the entertainment PR landscape. The firm's strategic approach, combined with the expertise of its leadership team, positions it as a valuable partner for clients seeking comprehensive PR support across various platforms and campaigns.