Exploring China Through Film: The Rise of Film Tourism and Its Economic Impact
The Chinese film industry has been exploring new avenues to boost the economy, with a focus on film tourism. Recent hits like Pegasus 3 and Dear You have sparked a tourism boom in cities where the movies were shot, leading to increased hotel bookings and flight reservations. This trend, known as "film-plus," has gained support from local and national tourism authorities, as well as the film industry itself.
The Shanghai International Film Festival is embracing the film tourism phenomenon by showcasing a selection of 15 Chinese classics that highlight the country's scenic sites. These films, dating back to 1960, feature iconic locations such as the mountains of Tibet and the snow-capped peaks of northeast China. The festival aims to promote these destinations to audiences and encourage them to explore beyond the familiar.
The film tourism trend has garnered significant attention in China, with state-run media closely monitoring the impact of films like Dear You on local economies. A report from the China Film Administration revealed that the domestic box office revenue has a multiplier effect on related industries, with tourism being a major beneficiary. While the selection of 15 films may not fully represent the country's diversity, it serves as a tribute to the beauty and stories of China's landscapes through classic cinema.