Banijay Kids & Family Secures Premium Content Deals in Latin America
Banijay Kids & Family has secured a series of package deals in Latin America, showcasing its premium children's titles ahead of the Annecy MIFA market. Warner Bros. Discovery Latin America has acquired "Totally Spies!" Season 8 and "Topo Gigio," while V-me Media has closed deals for shows like "MiniHeroes of the Forest" and "Sweet Tweets" for Vme Kids. Canal Once in Mexico has also acquired a variety of shows for Once Niñas y Niños, including "Chimera Keepers" and "Moominvalley." Additionally, HITN has secured a content package for its U.S Latino and Latin-American preschool platform Edye, featuring titles like "Tee and Mo" and "The Game Catchers" Season 1.
Among the notable titles, "Totally Spies!" Season 8 is a popular teen girl undercover agent series, while "MiniHeroes of the Forest" is an Italian-French woodland-set 3D comedy adventure series. "The Game Catchers" Season 1 follows children traveling the universe discovering new playground games. These shows are part of Banijay Kids & Family's strategic assets, as animation remains a key factor in audience retention on streaming platforms like Netflix and Max.
Banijay Kids & Family's expertise in building brands beyond linear environments is evident in its ownership of big brands like "Totally Spies!" and "Mr Bean: The Animated Series." The company's commitment to delivering premium content to its partners in Latin America has been highlighted through these recent deals. Cécile Cau, SVP sales, co-productions, and acquisitions at Banijay Kids & Family, emphasized the importance of collaborating with clients in the region to provide a diverse content mix that meets audience needs.
With Benoît Di Sabatino leading the way, Banijay Kids & Family continues to strengthen its position as a leading supplier of kids and family programming. The company's presence at the Annecy MIFA market further solidifies its commitment to the Latin American market and its long-term partners.