RBC Partners with Canucks Sports & Entertainment to Enhance Fan Experiences and Support Community Initiatives in British Columbia
RBC has announced a new partnership with Canucks Sports & Entertainment (CSE) to become the Official Bank, expanding its commitment to sports, entertainment, and the community in British Columbia. The partnership includes sponsorship and marketing rights across various sports and entertainment properties, such as the Vancouver Canucks, Abbotsford Canucks, Vancouver Warriors, Rogers Arena, and Rogers Forum. RBC's logo will be featured on Vancouver Canucks home jerseys starting in the 2026-27 NHL season.
As part of this partnership, RBC will offer exclusive benefits to Avion Rewards members, allowing them to use their Avion points to purchase tickets to all CSE events on Ticketmaster.ca. Eligible RBC clients will also enjoy perks like a dedicated entrance at Rogers Arena and Rogers Forum, enhanced in-game experiences, and other special benefits to enhance their fan experiences. More details will be revealed closer to the upcoming hockey season.
RBC will be the Presenting Sponsor of the Vancouver Canucks 2026-27 home opener and select Community Nights throughout the season, providing fans with opportunities to support cultural and community causes. The partnership will also support The Canucks for Kids Fund (CFKF) to benefit children's health, wellness, education, and social impact programs. CFKF has granted over $115 million to charities in British Columbia over its 40-year history.
With over 2 million clients and 9,000 employees in British Columbia, RBC has deep roots in the region and continues to invest in local communities through donations and sponsorships with numerous charities and community partners. The partnership with CSE aligns with RBC's commitment to supporting local organizations and creating exceptional experiences for fans, contributing to the economic benefits of the Greater Vancouver Area.
RBC's partnership with CSE reflects a shared commitment to the community, cultural identity, and prosperity of British Columbia. The collaboration aims to bring communities together and create meaningful impacts for clients, businesses, and communities in the region. RBC's longstanding presence in the province and its dedication to investing in partnerships that benefit the community highlight its commitment to supporting local initiatives and fostering economic growth.
Royal Bank of Canada is a global financial institution focused on delivering leading performance with a purpose-driven, principles-led approach. With a diverse business model and a focus on innovation, RBC serves over 19 million clients in Canada, the U.S., and 27 other countries. Through community initiatives, donations, and employee volunteer activities, RBC is dedicated to helping clients thrive and communities prosper. Learn more about RBC's commitment to community initiatives at rbc.com/peopleandplanet.