Empowering Authenticity: BYOMA x Barry's Pride Month Celebration
BYOMA, a skincare brand focused on boosting confidence through healthy skin, has teamed up with Barry's, known as the Best Workout in the World™, for a month-long celebration of self-expression, inclusivity, and community. The partnership, taking place in participating Barry's studios in the U.S., Canada, and the UK, aims to empower individuals to embrace their authentic selves. Both brands share a commitment to fostering communities that support individuality, belonging, and self-assurance, making Pride Month the perfect occasion to join forces and honor those who inspire them.
The collaboration between BYOMA and Barry's will feature a range of exclusive events and experiences throughout June. Pride kickoff celebrations at Barry's studios will bring together members and local communities for skincare discovery, product giveaways, and facialist-led experiences. Additionally, BYOMA's community will have access to a special Barry's workout class led by BYOMA's Founder & CEO and Co-Founder.
Exclusive media and creator experiences will be held in New York City, offering press and influencers a chance to participate in immersive brand moments, post-workout skincare experiences, and content opportunities showcasing the partnership. Barry's clients will also receive complimentary BYOMA product samples at participating studios, allowing them to incorporate barrier-boosting skincare into their post-workout routines.
As part of the collaboration, BYOMA will provide complimentary Barry's class credits to members of its community, encouraging friends to work out together and celebrate Pride Month through movement and connection. This partnership highlights the shared values of BYOMA and Barry's in promoting confidence, inclusivity, and community support.