NASCAR x The Rolling Stones: Racing and Rock & Roll Collide in Epic Collaboration
NASCAR and The Rolling Stones have joined forces in a new collaboration to celebrate their iconic brands, both known for their performances and life on the road. The Rolling Stones are gearing up to release their upcoming studio album, Foreign Tongues, on July 10, following their Grammy Award-winning album Hackney Diamonds. This partnership will feature officially licensed merchandise, special collector vinyl, original content, and a unique fan experience in Chicago.
Megan Malayter, NASCAR Vice President of Licensing and Consumer Products, highlighted the shared spirit of performance between NASCAR and The Rolling Stones. The collaboration aims to bring together the worlds of racing and rock & roll, offering fans exclusive content, limited-edition vinyls, and immersive experiences that showcase the connection between the two.
The NASCAR x The Rolling Stones campaign will kick off with a hero film featuring NASCAR drivers Jesse Love, Connor Zilisch, and Carson Hocevar, along with Cleetus McFarland, a creator turned race car driver. Set to the music of Foreign Tongues, the film portrays the drivers as a touring rock band, drawing parallels between life on tour as musicians and life in NASCAR's traveling circus.
In addition to the original content highlighting the similarities between professional drivers and touring musicians, the collaboration will include a NASCAR x The Rolling Stones merchandise collection featuring co-branded apparel, including a signature NASCAR racing jacket. Fans can also look forward to two limited-edition NASCAR-themed collector vinyl editions of Foreign Tongues and a custom NASCAR listening lounge show car that will be on display in Chicago leading up to the NASCAR Chicagoland race weekend on July 4-5.
In conclusion, the partnership between NASCAR and The Rolling Stones promises to offer fans a unique blend of racing and rock & roll experiences, celebrating the passion, energy, and life on the road that both brands embody. Stay tuned for exclusive content, limited-edition merchandise, and immersive fan experiences that showcase the connection between these two iconic worlds.