Atlanta Dream and Carter's, Inc. Partner for Exciting Family-Focused WNBA Seasons
Carter's, Inc. (NYSE: CRI) and the Atlanta Dream have joined forces in a multi-season partnership for the 2026 and 2027 WNBA seasons. The collaboration will bring exciting in-arena activations, including courtside signage, digital media integrations, and family-focused experiences like the "Simba Cam" and Baby Crawl Races. Carter's will also host retail events at its Camp Creek, Alpharetta, and Buckhead Landing store locations.
During the Dream's Fourth of July Family Celebration Game, a special "Carter's Family Takeover" is planned, featuring co-branded giveaways, face painting, and youth activities. Additionally, a content series titled "Home Grown: The Roots of the Dream, presented by Carter's," will showcase Atlanta Dream players and their personal ties to the city. This series will be shared on both organizations' digital and social platforms.
Sarah Crockett, Chief Marketing Officer at Carter's, Inc., expressed enthusiasm about the partnership, highlighting Carter's commitment to Atlanta families. Morgan Shaw Parker, President and COO of the Atlanta Dream, echoed the excitement, emphasizing the collaboration with Carter's as a way to celebrate the city, fans, and supporting families.
In conclusion, the partnership between Carter's, Inc. and the Atlanta Dream promises engaging experiences for fans, families, and the community, showcasing the shared values and commitment to Atlanta's vibrant culture.