Rock 'n' Roll on the Pitch: Sunderland FC Unveils Elvis-Inspired Pink Away Kit for Europa League Campaign
Sunderland Football Club has unveiled a new pink away kit inspired by Elvis Presley as they gear up for their Europa League campaign. The kit, designed by Hummel, features a pink and black colorway associated with the music icon's early career. The design includes SAFC detailing and the words "Can't Help Falling in Love With You" inside the neck tape, paying homage to Elvis and the club's adopted anthem. Fans can purchase the kit at the Stadium of Light store or online at SAFCSTORE.com.
The release of the kit coincides with the anniversary of Elvis Presley's final concert in 1977, adding a special significance to the launch. The shirt will also be available at Graceland in Memphis as Sunderland embarks on a pre-season tour in the United States. The club is eagerly awaiting the Europa League group phase draw to determine where the pink kit will make its debut in the competition.
Sunderland's Chief Commercial Officer, Scott McCubbin, highlighted the unique connection between the club and Elvis Presley, emphasizing the significance of the collaboration. The partnership aims to celebrate the club's heritage in a creative and authentic manner, resonating with fans in Wearside and beyond. As the Black Cats prepare for their European adventure, the Elvis-inspired kit adds a touch of nostalgia and excitement to the upcoming season.