The Rise and Fall of 'Custer': A Controversial Western Series of the 1960s
In the 1960s, the television landscape was dominated by Western series like "Bonanza," "Gunsmoke," and "Maverick." Amidst these popular shows, there were also short-lived attempts to capitalize on the genre's success. One such show was "Custer," which aired on ABC from September to December 1967. The series focused on Lieutenant Colonel George Armstrong Custer's post-Civil War years, particularly his involvement in the Frontier Wars against Indigenous people. However, the show faced backlash from groups like the Tribal Indians Land Rights Association, who protested its portrayal of Custer as a hero.
Starring Wayne Maunder as Custer, the series depicted the controversial general's actions during the Frontier Wars, a period that culminated in the Battle of the Little Bighorn where Custer and his battalion were killed. Despite its attempt to showcase Custer's life, the show's portrayal of the general as a heroic figure with minor flaws did not sit well with many viewers. The controversy surrounding the show, coupled with poor ratings, led to its premature cancellation before it could depict the Battle of the Little Bighorn.
Even before its premiere, "Custer" faced criticism for glorifying a figure viewed by many as a villain, especially among Indigenous communities. The Tribal Indians Land Rights Association and other groups protested the show, leading to a significant backlash against its producers. Despite claims that the series aimed to portray Indigenous people with dignity and respect, the focus on Custer's legacy overshadowed any positive intentions. The controversy surrounding the show only intensified as it continued to air.
The backlash against "Custer" extended beyond protests to legal action. James Hovis, a Yakima tribal lawyer, organized tribes to file for equal time against ABC's local affiliates, challenging the show's portrayal of Custer. This tactic allowed Indigenous groups to present their perspective on the controversial general during the show's brief run. While this strategy posed challenges for ABC, the series ultimately met its demise due to low ratings rather than the ongoing protests and legal actions.
In the end, "Custer" was a short-lived Western series that failed to resonate with audiences and faced significant opposition from various groups. Despite its attempt to shed light on a controversial historical figure, the show's portrayal of Custer as a hero clashed with prevailing sentiments about his legacy. The controversy surrounding the series, coupled with its poor performance, led to its cancellation after just a few months on the air.