Everywon: Celebrating Horse Racing Through Innovative Storytelling and Stylish Apparel
Elizabeth Talamo's passion for storytelling in the racing industry began at a young age, influenced by her father, trainer Ron Ellis. She pursued her dream by interning at TVG while still in high school and later studying broadcast journalism at Chapman University. After graduating, she quickly found success as a morning news anchor in South Dakota. Now a mother of two, Talamo has shifted her storytelling focus to the world of horse racing with the launch of Everywon, an apparel brand aimed at making the sport more accessible and relatable.
Together with her husband, former jockey turned racing analyst Joe Talamo, Elizabeth creates engaging on-camera vignettes discussing racing topics from the comfort of their living room. These videos, often featuring Everywon apparel, have gained popularity on social media, drawing thousands of views. Elizabeth's unique perspective as an outsider to the industry allows her to bring fresh storytelling to horse racing, connecting with a broader audience beyond traditional racing fans.
The inspiration behind Everywon came from Elizabeth's desire to showcase the captivating stories, people, and culture of horse racing in a more approachable way. By using apparel as a marketing tool, she aims to attract a wider audience to the sport. The brand's name reflects the idea of winning in various forms, whether through a successful bet or finding a supportive community within the racing world. Elizabeth envisions Everywon as a bridge between the racing community and newcomers, offering stylish pieces that appeal to both racing enthusiasts and fashion-conscious individuals.
Looking ahead, Elizabeth plans to bring Everywon to the track with pop-up events at Monmouth Park and Colonial Downs this summer. These events will showcase the brand's storytelling approach and social media presence, introducing new audiences to the excitement and community of horse racing. Through Everywon, Elizabeth hopes to break down barriers and make the sport more engaging and accessible to a diverse range of fans.
For more information about Everywon and their mission to celebrate horse racing through innovative storytelling and stylish apparel, visit Everywonbrand.com.