Nine and Foxtel Secure Groundbreaking NRL Broadcasting Rights Deal Until 2034
Nine and Foxtel have reached a groundbreaking agreement to secure the NRL broadcasting rights in a deal that is set to be the most expensive in Australian sports history. The agreement, expected to last until 2034, surpasses the AFL's broadcasting deal, a significant achievement for the Australian Rugby League Commission. The NRL's deal with its broadcast partners includes a substantial annual payment from Nine for free-to-air TV rights and a significant amount from Foxtel for the pay TV component. This deal solidifies the NRL's position as a valuable sporting code in Australia, outshining the AFL's recent broadcasting agreement. Despite challenges faced by media companies, this deal highlights the enduring popularity and value of NRL content. Stay tuned for more updates on this significant development. Subscribe to the Business Briefing newsletter for in-depth coverage and expert insights on major stories.