Premier PR Appoints Former ITV Producer Matthew Clayden as Account Director for Strategy and Business Development
Premier PR, based in London, has appointed Matthew Clayden, a former ITV entertainment producer, to a newly established strategic position. Clayden will serve as the account director for strategy and business development, aiding clients in navigating the interconnected realms of broadcasters, streamers, talent, and creators. Reporting to Annie McMonagle, the director of filmed entertainment, Clayden will collaborate with Gem Anderson, the director of talent and influence, to enhance Premier's integrated film and streaming services. His responsibilities encompass overseeing campaigns, leading special projects, advising on talent and broadcaster interactions, and fostering relationships with broadcasters, studios, and streaming platforms.
During his tenure at ITV, Clayden contributed as a producer on prominent shows like This Morning and Good Morning Britain. McMonagle praised Clayden's unique perspective, acquired from over a decade in the UK broadcasting industry, highlighting his understanding of producers, commissioners, talent representatives, and publicists. Clayden expressed his admiration for Premier's creativity and ambition, emphasizing the alignment of his production, talent, and broadcaster experience with Premier's film and streaming clientele. He looks forward to shaping the division's growth and contributing to the advancement of both clients and colleagues.
Clayden's appointment signifies Premier PR's commitment to enhancing its services by leveraging his expertise in production, talent management, and broadcaster relationships. His addition to the team is expected to bring a fresh perspective and drive innovation in supporting clients across the film, television, and streaming sectors.