Telemundo Sets New Spanish-Language Viewership Record for Mexico-England Match at FIFA World Cup
Telemundo has reported record-breaking Spanish-language viewership for the Mexico-England match, with a total of 23.1 million viewers tuning in on Saturday night. This includes 9.4 million viewers on Telemundo and 13.0 million viewers on Peacock. The Nielsen-measured viewership is expected to increase once final numbers are released, including Big Data metrics. This match has set a new Spanish-language record for the World Cup, surpassing the previous record set by Mexico-Ecuador in the Round of 32.
Mexico's elimination from the tournament may mark the end of Telemundo's record-setting streak, as Mexico has been the biggest draw in Spanish-language viewership. Matches featuring Mexico have consistently outperformed those featuring the United States. For instance, the United States-Bosnia and Herzegovina match in the Round of 32 set a Spanish-language record for the U.S. with 9.8 million viewers, but it falls short of the 23.1 million viewership record set by Mexico.
Despite Mexico's absence, Telemundo continues to see strong viewership numbers for the World Cup. The Brazil-Norway match on Sunday garnered 12.9 million viewers, making it the most-watched non-Mexico FIFA World Cup match in Spanish-language media history. Telemundo is poised to maintain high viewership for the remainder of the tournament, even without Mexico's presence.