Alisa Bowen Appointed CEO of Fubo: A Strategic Move in the Streaming Industry
Alisa Bowen, the current president of Disney+, is set to transition to the role of CEO at Fubo, an internet TV streaming service majority-owned by Disney. The announcement was made by Fubo on Thursday, with Bowen officially taking on the position on July 10. She will be succeeding David Gandler, the co-founder of FuboTV who has been the CEO for over a decade. Following the merger of Hulu + Live TV operations with Fubo last fall, Disney now holds a 70% stake in the combined company.
It remains uncertain whether Disney will name a replacement for Bowen at Disney+. The media conglomerate now operates as a unified streaming business, with Joe Earley currently serving as president, direct-to-consumer at Disney Entertainment, overseeing Disney+ and Hulu, alongside Adam Smith, chief product and technology officer at Disney Entertainment and ESPN. Bowen has been with Disney for almost a decade, with her most recent role being the president of Disney+. She played a key role in the development and growth of Disney+, Hulu, and ESPN+.
Andy Bird, the chairman of Fubo's board, expressed confidence in Bowen's appointment, highlighting her extensive experience in product, digital, and operational roles. He emphasized her track record of driving subscriber growth and profitability, underscoring her potential to lead Fubo into its next phase of growth. Bowen herself expressed enthusiasm for the opportunity to lead Fubo, emphasizing the importance of strategy, growth, and profitability while enhancing value for subscribers, advertisers, and content partners.
Gandler, in a statement provided by Fubo, expressed pride in the accomplishments of the team during his tenure as CEO and expressed confidence in the company's future growth and success. Bowen is also expected to join Fubo's board, pending approval at the company's annual meeting of stockholders on July 28. With a background in public relations and an MBA from London Business School, Bowen brings a wealth of experience to her new role as CEO of Fubo.
In conclusion, Alisa Bowen's appointment as CEO of Fubo marks a significant milestone in the company's strategic evolution. With her leadership and experience in the streaming industry, Bowen is poised to drive Fubo's growth, profitability, and value for stakeholders in the coming years.