BTS The City Arirang: A Celebration of K-pop Culture in London
K-pop fans flocked to London for BTS's first concerts in the city since 2019. The event included a special programme called "BTS The City Arirang" featuring exhibitions, pop-up stores, and cultural events. Korean businesses in London prepared for the influx of fans, with cafes like Tokkia offering special Arirang-themed treats. Fans from around the world shared their love for BTS and the sense of community within the global fanbase. The event brought together people from diverse backgrounds to celebrate Korean culture and music. Businesses in London, like Hongdae Pocha, saw a significant increase in customers during the programme. The event showcased the warmth and connection shared among fans and staff, highlighting the impact of BTS on global culture.