Criterion: Shifting Focus to Battlefield - A Look at the Studio's Evolution and Future
Criterion, a renowned UK game development studio, is currently shifting its focus to the Battlefield franchise. With a rich history of creating classics like Burnout Paradise and Star Wars: Battlefront, Criterion is now part of a group of studios working on EA's flagship military shooter. As Criterion celebrates its 30th anniversary, the studio is reflecting on its past achievements and looking ahead to the future. The team recently hosted a gathering for press and influencers at its Guildford offices to discuss its role within Electronic Arts and its prospects moving forward.
Criterion's director of operations, Amy Pejic, acknowledges the challenges facing the gaming industry but sees being part of the Battlefield family as a strong foundation for the studio. The studio's involvement in Battlefield 6, particularly in enhancing the single-player campaign, has energized the team and reinforced its core values of "Dare, Deliver, and Delight." Despite industry uncertainties and recent layoffs, Criterion remains committed to its vision and collaboration with other Battlefield Studios.
While some may question Criterion's transition from its racing roots to a focus on Battlefield, the studio's management emphasizes that the past works of the studio will not be forgotten. The re-branding as "A Battlefield Studio" signifies Criterion's dedication to the franchise while retaining its unique identity. The studio's expertise and adaptability are seen as key strengths that will shape its future projects.
Although some former Criterion developers have moved on to work on racing games, Criterion's current priority is Battlefield. The studio's leadership affirms that their primary focus is on delivering top-quality experiences within the Battlefield universe. While discussions about the possibility of future racing games at Criterion have surfaced, the studio remains committed to excelling in its current endeavors.
In conclusion, Criterion's evolution as a game development studio is evident in its strategic alignment with the Battlefield franchise. The studio's legacy and expertise continue to drive its success, even as it navigates the changing landscape of the gaming industry. With a renewed focus on Battlefield, Criterion is poised to deliver engaging and innovative gaming experiences for its audience.