Eric Church Unveils Signature Guitar and Whiskey Collaboration in Denver
Eric Church recently launched a unique experience in Denver that went beyond just unveiling a new guitar. During his sold-out show at Red Rocks Amphitheatre, Church introduced the Epiphone Inspired by Gibson Eric Church Hummingbird Dark guitar at Guitar Center Denver. The event, hosted by Epiphone, Gibson, Guitar Center, and Church's Whiskey JYPSI, was a blend of product debut and fan appreciation night, coinciding with Church's 20th-anniversary tour stop in Colorado.
The Epiphone Inspired by Gibson Eric Church Hummingbird Dark is a limited-edition acoustic-electric guitar that showcases Church's signature style. Featuring a Cobra Burst finish, solid Sitka spruce top, and layered mahogany back and sides, the guitar sold out all 30 units available at the event, highlighting the high demand for Church's new signature model. It is now accessible worldwide through authorized Epiphone dealers, including Guitar Center, Gibson Garage locations, and Epiphone.com.
In addition to the guitar launch, Church also introduced the Whiskey JYPSI x Gibson Tonewood collaboration, a unique partnership that combines music and spirits. The whiskey is finished using toasted maple tonewood offcuts from Gibson's guitar-making process, infusing the whiskey with the same craftsmanship and tone as the guitars. The Tonewood collection includes two expressions, with a portion of proceeds supporting Gibson Gives, the philanthropic arm of Gibson that promotes music education and wellness initiatives globally.
The Denver event, held at Guitar Center's South Colorado Boulevard location, marked a significant moment for Church as he celebrated two decades in music with a series of sold-out shows at Red Rocks. The night offered fans an intimate experience with Church, including a live panel, instrument signings, and a surprise meet-and-greet session. It was a memorable evening that showcased Church's dedication to his fans and his passion for music and craftsmanship.
The Epiphone Inspired by Gibson Eric Church Hummingbird Dark and Whiskey JYPSI x Gibson Tonewood are now available for purchase, providing fans with the opportunity to own a piece of Church's musical legacy and experience the unique collaboration between music and spirits. Visit authorized Epiphone dealers, Gibson Garage locations, and Epiphone.com for the guitar, and whiskeyjypsi.com/pages/gibson for the whiskey collection.