BYU Football Announces Entrata Sponsorship Patch for 2026 Season
BYU football will introduce sponsorship patches on their uniforms starting in the 2026 season. The first sponsor to be featured on the jerseys is Utah-based company Entrata. The logo will be displayed on all player game jerseys, positioned above the Nike swoosh. This initiative comes as the NCAA approved institutions to include jersey patch sponsorships as a new revenue stream, with programs like UNLV securing significant sponsorships for the patches. The Entrata logo, typically red and white, will be presented in a blue box with white lettering on the BYU jerseys, with a maximum size of four square inches.
BYU Athletics expressed gratitude for the partnership with Entrata, highlighting the value it brings to the program. The collaboration is seen as a long-term commitment to BYU Athletics by Entrata, extending beyond just the jersey patch. In addition to the jersey sponsorship, Entrata will engage in in-venue branding, digital activations, and fan engagement opportunities. The terms of the partnership were not disclosed, but both parties are looking forward to the impact they can create together.
Entrata, a tech company based in Lehi, Utah, specializes in property management software. The company's CEO, Adam Edmunds, emphasized their pride in being a Utah company and their commitment to investing in the local community. The partnership with BYU allows Entrata to align with one of the top programs in the country and become a part of Cougar Nation. The football season is set to kick off on September 5, 2026, with a game against Utah Tech in Provo.
Overall, the sponsorship patch on BYU football jerseys marks a significant milestone for the program, opening up new opportunities for collaboration and engagement with corporate sponsors like Entrata. The partnership signifies a shared commitment to supporting BYU Athletics and creating a positive impact within the community. As the season approaches, fans can look forward to seeing the Entrata logo proudly displayed on the jerseys, representing a new era of partnership and growth for BYU football.