Big Hit Music's Bold Tabloid-Style Ad for BTS's 'Normal' Music Video Sparks Excitement
Big Hit Music, the agency of BTS, made headlines with a bold tabloid-style newspaper ad teasing their upcoming music video for the song "Normal." The ad, published in a U.S. daily, featured a sensational headline and a photo of all seven BTS members in suits standing at urinals in a restroom. The ad cleverly incorporated the song title and announced the music video release date on July 17.
The advertisement garnered attention from fans and media alike, with many praising the creative promotion strategy. The ad's placement in tabloid-style newspapers like the New York Post added to its impact, creating a meta-strategy that resonated with fans. Social media reactions to the ad were enthusiastic, with fans expressing anticipation for the upcoming release and speculating about possible collaborations hinted at in the ad.
"Normal" is a track from the Arirang album and will be promoted on U.S. pop radio by Interscope Capitol Records starting July 27. Following the success of the lead single "Swim," "Normal" has been selected as the second radio single. Spotify is also engaging fans with member-specific playlists for "Normal Day," allowing them to vote for their favorites. The multi-faceted promotion campaign, including tabloid ads and Spotify initiatives, is generating excitement for the upcoming music video release on July 17.
In conclusion, Big Hit Music's innovative tabloid-style ad for BTS's new song "Normal" has captured the attention of fans and media, building anticipation for the music video release. The strategic placement of the ad in tabloid newspapers and the creative incorporation of the song title have contributed to the buzz surrounding the upcoming release. Fans are eagerly awaiting more details and are actively participating in promotional activities leading up to the release date.