Allstate Partners with NBCUniversal to Support LA28 Olympic and Paralympic Games and Team USA
Allstate has announced its partnership with NBCUniversal to support the Los Angeles 2028 Olympic and Paralympic Games. This collaboration builds on Allstate's more than 20 years of supporting college athletics and expands its commitment to all sports and athletes from communities across America. Allstate is now a Founding Partner of the LA28 Olympic and Paralympic Games and the official home and auto insurance partner of Team USA, extending its support to student-athletes on the biggest stage in sports.
For over two decades, Allstate has been backing college athletics through various partnerships, scholarships, and programs that recognize student-athletes' leadership and community impact. The Allstate Good Hands® Field Goal Nets program and the Allstate Good Works Team® have been instrumental in generating scholarships and recognizing student-athletes in different sports. This partnership with Team USA and LA28 further solidifies Allstate's commitment to supporting athletes as they represent their country at the highest level of competition.
Allstate's support will help Team USA athletes access the resources they need to train and compete at the highest level, inspiring the next generation of Olympians and Paralympians. The partnership with LA28 reflects the momentum building towards the Games, bringing new partners on board who believe in the transformative power of the Olympic and Paralympic movement. Allstate will also support NBCUniversal's multiplatform coverage of the Olympic and Paralympic Games, bringing fans closer to Team USA and the stories behind the athletes' achievements.
Allstate's dedication to protecting people and strengthening communities has been evident for over 95 years. The company has helped safeguard people's homes, vehicles, and financial security, earning a reputation as one of America's 50 Best Companies. Allstate also works to empower communities across the country, contributing nearly $70 million to nonprofits in 2025 and supporting various organizations to make a positive impact.
The LA28 Olympic and Paralympic Games will unite athletes from around the world in a celebration of sport, culture, and human potential in 2028. Los Angeles will host the Games, becoming the third city to host three Olympic Games and the first to host a Paralympic Games. The LA28 Games will feature historic milestones, including gender equality in quota spots, new sports debuts, and sustainable infrastructure practices. Operating as a non-profit organization, LA28 has established successful commercial partnerships to support the Games.
In conclusion, Allstate's partnership with NBCUniversal and support for the LA28 Olympic and Paralympic Games underscores its commitment to athletes, communities, and the transformative power of sports. By extending its support to Team USA and LA28, Allstate continues to protect people, strengthen communities, and help athletes achieve their dreams on the global stage.