Bai Brands: From Coffee Fruit to Billion-Dollar Acquisition - The Ben Weiss Story
Discover the story behind Bai Brands, a beverage company founded by Ben Weiss in 2009. Weiss, inspired by the coffee bean, created Bai Brands in his Princeton, N.J., home. The company gained popularity for its low-calorie, antioxidant-infused drinks made with coffee fruit. Bai Brands experienced rapid growth and secured a national distribution partnership with Dr Pepper Snapple, leading to a $1.7 billion acquisition by Keurig Dr Pepper in 2017. Following the acquisition, Weiss continued his entrepreneurial journey by founding Crook & Marker, a better-for-you alcoholic beverage company, and launching the hard soda brand Crooked Pop. He also serves as an investor and mentor to entrepreneurs, including his son, who is involved in the business. Weiss's latest venture, Crooked Pop, offers a modern soda for alcohol consumers, featuring zero sugar and USDA organic alcohol. With a focus on simplicity and quality, Crooked Pop aims to provide a unique beverage experience. Join Brian Sozzi on the 'Power Players With Brian Sozzi' podcast for more insights into the world of business and entrepreneurship. Explore the latest financial and business news on Yahoo Finance for in-depth analysis and updates on stock market trends and events. Subscribe to Power Players with Brian Sozzi on popular podcast platforms like Apple Podcasts, Amazon Music, Spotify, and YouTube to stay informed and inspired by industry leaders and innovators.